Product updates | ReserveGroup | Tourism Marketing Consulting

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TIME Unlimited

03 May 2016

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Marketing Strategy - Brand Identity - Digital Strategy

“ReserveGroup transformed our identity and our messaging. I feel confident our customers know who we are and what they can experience with us that is unique in the market."

- Néill Sperath, Founder & Director, TIME Unlimited

TIME Unlimited Tours provides premium Auckland and New Zealand tours. The value proposition of TIME Unlimited Tours is the cultural experiences integrated into every tour.

One day, one-way and multi-day tours departing from Auckland and New Zealand regions.

Reduce competition at mid-market through differentiation
Develop a unique value proposition
Communicate the story of TIME Unlimited to build brand equity
Elevate product perception into luxury market
Develop strategic marketing plan

Research and Analysis; market segmentation, product review, assessment of value proposition
Marketing Strategy development
Create new brand identity
New digital presence

New responsive website
Improved user pathways through better segmentation of product
Defined market segments for targeted digital marketing
Roll out of new brand identity that changed the face of the business and improved product perception
Validation of unique value proposition
Improved website performance
Alignment of marketing and communications with NZ Story and Tourism 2025 initiatives

Better website performance: more visitors, staying longer, booking more

Targeted marketing and communications activity with a new responsive website, improving the user experience across all devices and providing customers clearer pathways to booking.

"Working with ReserveGroup forced us to look hard at our business from the customer perspective. We thought we knew what we needed to do but they put a new strategic perspective on our business and the end results have been transformational. We really know where we’re headed and what’s important now.”

- Ceillhe Sperath, Founder & Director, Time Unlimited