Product updates | ReserveGroup | Tourism Marketing Consulting

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Volcanic Air

04 May 2016

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Brand Refresh - Responsive Website - Marketing Collateral

"The team at ReserveGroup ... delivered a product that I truly think they feel a part of. It has been obvious throughout the process that they are not only passionate about their products but also the companies they represent. The team took the time to truly understand our brief and then arrived with a fresh and original solution to the new design!"

- Tim Barrow, Company Director and Chief Pilot, Volcanic Air

Volcani Air is a Rotorua based flight company that offers scenic flights to White Island, Mt. Tarawera and a range of other stunning destinations in the Bay of Plenty region.

Get a modern brand that has longevity in the market
Ensure users on all devices can access information
Elevate product perception
Bring marketing collateral in line with brand to be an effective sales tool

Create a new brand identity with a modern yet timeless look and feel
Analyse Analytics data and bookings performance to plan and develop a more effective website
Develop a brand strategy and new direction for communications and marketing collateral

New brand identity and guidelines
Responsive website with integrated internet booking engine
New marketing collateral including brochures and base signage

New brand launched to the market alongside new responsive website

Increased online revenue through increased bookings. New website and user-centric communicated value proposition and improved representation of products through both online and offline distribution channels.