When marketing your property you will need to ensure both a social and user-friendly experience for visitors in order to drive engagement and ensure repeat business. 

Have you Googled your property lately? What page number does your website rank? Since April 21st, Google has been including mobile-friendliness as a factor in its mobile search engine rankings. Google is now rewarding mobile-optimised websites by displaying a ‘mobile-friendly’ label in search results, so users know the website is easy to use and access on their mobile device. 

Whilst this update only impacts mobile searches, don’t dismiss the power of mobile and risk losing out on bookings and the amount of direct traffic your property’s website generates. As many travel shoppers may only experience the mobile version of your property’s website, in this mobile-first world responsive design has become increasingly important.

The searcher experience is Google’s top priority, so you must ensure the content you are sharing is compatible and consistently updated, ensuring webpages are easy to navigate on any screen size. Mobile-friendliness is the status quo in 2015, and to stay competitive, you will need to adapt your website to mirror the behaviour of mobile users. 

Key Takeaway
Desktop websites are still relevant but the shopping journey is changing. To stay competitive and connected to mobile users, optimize your website, deliver a consistent brand story and ensure that the content you are sharing is compatible for multiple screens.

As mobile use grows, best practices are still being created and defined. Whether you’re an independent property or part of a chain, hotels must adopt mobile in order to meet the expectations of travel shoppers.

Want to make sure your website is mobile-friendly? Contact our team to see how we can help you deliver the best user experience on any device!