ReserveGroup partner Roland Leemans was invited to be an expert for the New Zealand Hotel Industry Conference panel, Marketing Metrics.

Based on ReserveGroup’s own measurement workshops, Roland shed new light on how you track the success of your promotions, and shared practical tips on how you measure your marketing efforts.

As the importance of digital marketing continues to grow, using the right measurement tools and understanding how to interpret the data to make better marketing decisions is vital.

The annual New Zealand Hotel Industry Conference is run by the Tourism Industry Association and is the only dedicated event for the New Zealand hotel sector attended by senior managers, owners and stakeholders to keep up with trends and hear new ideas.