Product updates | ReserveGroup | Tourism Marketing Consulting

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Sport of Kings Motel

20 April 2016

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Increasing direct bookings through a new responsive website and effective SEO Strategy.

“The original plan was great and the finished product was amazing!! The continuing work you are doing with SEO and Copyrighting has seen our direct bookings and online presence continue to grow.”

— Tristen Williams, Group General Manager, Sport of Kings Motel

Sport of Kings Motel is a newly refurbished 4.5 star motel situated in Rotorua, wanting to compete with vast number of accommodation providers in the area with a unique online experience coupled with the best customer service in the area.

Provide a responsive website to keep up to date with the latest technology
Improve online presence and site navigation
Increase direct bookings through ongoing SEO and copywriting

Responsive website
Monthly Search engine optimization
Monthly copywriting services to match content and experience with product offered.
Monthly review and update on analytics

Understanding current Google analytics and user path.
Understanding Sport of Kings online goals.
Design and deliver a responsive website to cater for their primary and secondary market
Implement monthly SEO, increase traffic and provide a better user experience
Monthly Copywriting services to improve website presentation

Better website experience through responsive design, resulting in more direct bookings

"We came to you asking for a new website, you delivered so much more than want we could have imagined Your constant communication suggesting new ideas, keeping us informed as to what the stats are saying and what we can do to improve every aspect of what we have already built is greatly appreciated. You have listened to what we wanted and worked with us to achieve the results we were after. You have all been a pleasure to deal with and have always answered every question, no matter how big or small, in a timely productive manner!"

— Tristen Williams. Group General Manager, Sport of Kings Motel